Privacy policy

LocalRate is a local SEO check for appliance repair companies in the United States. We are responsible for the data we collect on this site. In this document, “we” means LocalRate.

We collect what you enter yourself and a minimum of technical data.

• Check details: the website address, the business name, the city or ZIP code and the state. We use them to find the Google Maps profile of the business and the competitors nearby.
• Email: if you leave it to open the full result.
• Call details: your name, phone number and a convenient time. We receive them only if you book a call yourself, and the convenient time is optional.
• Marketing consent: a record of whether you agreed to receive tips and news about local SEO. The box is not ticked by default, and consent is optional.
• A hash of your IP address: we do not store the IP address itself, only a one-way hash of it (made with a secret salt). We use it to limit the number of checks from one address and to protect the site from abuse.
• Check results: our conclusion for each item and the parts of your website they are based on (for example, a page title). For the speed check we store our mobile speed score for your website (a number from 0 to 100), obtained through PageSpeed Insights, and our conclusion from it.
• Google Maps data: from Google Places we store only the place ID (place_id) of your business and of the competitors, together with our conclusions. We request the name, rating, review count and other Google Maps data from Google again each time we show the page, and we do not store them.
• Technical records of failed checks and failed emails.

We never ask for or store the passwords of your websites or accounts. If you order paid work, you give access to your Google profile and website by invitation.

• to run the check and show you the result;
• to email you a link to the result;
• to call you back about your request and talk about paid services;
• to send you tips and news about local SEO, only if you consented (every such email will let you unsubscribe);
• to limit the number of checks and to protect the forms from bots;
• to find and fix failures.

We do not use your data for advertising on other sites.

We pass data only to the services without which the site would not work:

• Supabase: the database that holds check results, emails and requests.
• Vercel: hosting for the site and its server functions. It sees technical data about requests, including the IP address.
• Resend: sending emails. It receives the recipient address and the text of the email.
• Cloudflare Turnstile: protection of the forms from bots. Cloudflare receives technical data about the browser and the IP address at the time of the check.
• Google (Places API and PageSpeed Insights): we send Google the address of your website (PageSpeed Insights) and the business name with the city or ZIP code (Places API) to find the profile and to measure the speed of the site.

Each of these services has its own privacy policy. Google's policy: Google Privacy Policy. We may disclose data if the law requires it.

We show the rating, review count, name and other data from Google Maps on the result page under Google's terms, and we label them “Google Maps”. The rules for using this data are in the Google Maps/Google Earth Additional Terms of Service. Google's privacy policy: Google Privacy Policy.

We do not sell personal information, and we do not share it with third parties for advertising based on your behavior across different sites (CCPA/CPRA).

California residents have the right to know what personal information we collect about them and how we use it, to get a copy of it, to correct inaccurate data and to delete it. We will not treat you worse if you use these rights. You can also withdraw your marketing consent at any time.

To use these rights, write to hello@localrate.ai and give the email or phone number you left with us. To protect your data, we may ask you to confirm that the request comes from you. We will answer within the time the law sets (45 days, which can be extended by another 45 days if needed, in which case we will tell you).

We keep data no longer than we need it for the purposes above:

• check results: while they are needed to open the result by its link and to avoid running the same website again within 7 days;
• email, name, phone number and requests: while we stay in touch with you or until you ask us to delete them;
• the hash of the IP address: together with the record of the check it belongs to;
• the mobile speed score: together with the check results;
• Google Maps data other than place_id: we do not store it.

You can ask us to delete your data at any time. We will delete it, except for data we are required by law to keep.

The site works over HTTPS, and only we and the services listed above can see requests and contact details. The result page opens by a long link with a unique number and is not indexed by search engines. Anyone who has this link can see the result, so do not forward it to people you do not want to show it to.

No method of storing or transmitting data is fully secure, so we cannot promise absolute security.

The service is meant for business owners and not for children under 16. We do not knowingly collect their data.

We may change this policy. The new version appears on this page, and the date of the last update is shown at the top. If we start collecting new kinds of data, we will change the policy before we start collecting them.

Send questions about data and requests for access or deletion to hello@localrate.ai. For the rules of using the site, see the terms of service.